BNSF Railway, Social Media and Web Content Specialist

While working  at BNSF Railway, I was one of the main creators of social media content for various platforms and audiences. I would source material from a variety of different departments within the company to create engaging and informative content about our business. Since the beginning of my time at BNSF Railway I have helped grow our Facebook, Instagram, Twitter and Linkedin audiences by 23, 53, 20 and 29 percent, respectively. Additionally, I wrote for our corporate blog, Rail Talk, and edited content on our corporate website for SEO, clarity and brevity to improve our user experience on mobile viewing platforms. 

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Sara Hussey, Public Relations Intern

I worked for a boutique PR firm in Austin, Texas. My duties as PR intern included curating media lists, running social media accounts, and reaching out to media outlets about events for a myriad of clients. Some of our notable clients include Adelante Boutique, RAD Office Tour, The Refinery, Loot Vintage Rentals, and The Fine Goods Market.  I also wrote material for the firm’s blog, curated social media campaigns and assisted in drafting media pitches and press releases for both local and national publications. 

 

Appen Butler-Hill, Social Media Evaluator 

During my time at Appen Butler-Hill, I worked on a project in which I rated posts based on how much I would want to see the content in my feed. The goal of this project was to help a client determine the types of content people are most interested in seeing. I had to provide commentary and explain why I would want to see a particular post in order to give the client a broader perspective on why I would enjoy a specific type of content. In addition, I had to compare two different styles of content and choose which one I would rather see in my feed.

 

amfAR Cinema Against Aids, Volunteer

I worked with the event coordinating team to prepare gift bags and invitations for their prestigious gala, which takes place during the Cannes Film Festival in May. I organized teams to increase efficiency in creating large amounts of invitation boxes, made deliveries to various hotels and villas throughout Cannes, France. During the event I set up and guided VIP guests to their tables at the after party and verified that the correct wristbands got into the VIP section.

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Terry Scholars of North Texas, Public Relations Chair

I expanded our virtual relationship with members of our society by creating our very first social media accounts on Twitter and Instagram. Throughout the semester I maintained these profiles by uploading content and encouraging others to attend events.

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